Welcome to Vintage Los Angeles

Alison Martino is a Los Angeles-based television producer, columnist for Los Angeles Magazine and lifelong resident of the city. Alison’s current social media reach is over 800,000 and growing. Her zeal for history and lifelong penchant for collecting has resulted in one of the largest collections of restaurant memorabilia, photographs, postcards, and matchbooks. Her deep knowledge of Hollywood history and personal acquaintances throughout the industry has resulted in features about Alison on ABC’s Eye on L.A., The Travel Channel, NPR Radio, The Huffington Post, CurbedLA, The New York Times, and the nationally syndicated show, The Insider. In December of 2015, she also landed on the cover of West Hollywood Magazine.

Martino’s affection for old Hollywood and her hometown’s architecture led her to create the wildly popular Vintage Los Angeles (VLA)— an ever growing photo-centric Facebook page dedicated to highlighting L.A.’s physical transformation during the 20th Century, as well as its history as the center of the entertainment industry and community. Vintage Los Angeles not only focuses on sharing photos, but also on creating an active online community. Vintage Los Angeles has 278,000 followers on Facebook, and has become a go-to site for commentary and conversation on the entertainment industry and Hollywood history.

Before starting VLA, Alison Martino produced television shows for Bravo, TV Land, A&E, VH1, Lifetime and Ryan Seacrest Productions. She spent five years at E! Entertainment Television producing the classic cult series Mysteries & Scandals, a Hollywood Babylon-esque show which focused on the flip side of fame. For her TV productions and live events, Alison has interviewed dozens of movie star legends and pop culture icons including Dennis Hopper, Jack Lemmon, Cliff Robertson, Steve Allen, Phyllis Diller, Dick Cavett, Betty White, Janet Leigh, Glen Campbell, Nancy Sinatra, Valerie Harper, The Smothers Brothers, Casey Kasem, Roger Corman, Bryan Cranston and the cast of “Dukes of Hazzard.”

The entertainment industry is taking note of the enormous audience Alison has built for VLA and her other social media outlets. To gain access to what Alison has built, Lionsgate engaged her to promote La La Land on the Vintage Los Angeles page, including red-carpet interviews at the film’s premiere. For the 2013 film Gangster Squad, Alison provided Warner Bros. her own vintage Los Angeles memorabilia. She generated a ton of buzz for the Tower Records documentary, All Things Must Pass, directed by Colin Hanks.


What's Happening with Vintage Los AngelesAlison Martino 

‘West Hollywood’ magazine feature

Alison Martino's Vintage Los Angeles Alison Martino
Alison recently teamed up with the Ebersole Hughes Company to create the web series VLA TV. She is also media director for Dan Tana’s, a West Hollywood Italian eatery popular with celebrities and locals since 1964. Her passion for this historic restaurant landed her a full-time position promoting its 52 years in business.

Martino is an advocate for historic preservation of the architecture that makes Los Angeles and its surrounding communities like West Hollywood, Beverly Hills and Santa Monica unique, and for the buildings that are iconic representations of the entertainment industry. She worked to bring back the original Chasen’s Chili, helped save vintage signs on Sunset Strip and to preserve the original caricatures on the walls of The Palm Restaurant, and advocated removal of vendor carts that blocked public access to the historic Chinese Theater in Hollywood — a crusade that was spotlighted in the New York Times and Hollywood Reporter.

Vintage Los Angeles is a labor of love,” Alison said. “It is a daily celebration and a historical resource that draws people from all over the world. It’s the next best thing to a time machine.”

What’s Happening with VLA?

  • Alison’s latest endeavor is co-producer of a new documentary on Jayne Mansfield titled “Mansfield 66/67, which explores the last two years of Jayne Mansfield’s life”.
  • In honor of the 60th anniversary of the LA institution “La Scala”, Alison was asked to coordinate an event to celebrate this monumental milestone. Click here to see photos from this epic night!
  • Alison was recently featured on the “Eye on LA” episode “Back to the ’80s”, giving her unique perspective of growing up in Los Angeles as teenager. Click here to watch.
  • Click here to read Alison’s latest LA Magazine articles including a feature of LA Scala’s 60th anniversary as well as an exclusive interview with Nancy Sinatra.
  • Click here to read the recent West Hollywood magazine cover story “Alison Martino: The Guardian of Old Hollywood’s History”.
  • Alison recently made another appearance on KPCC’s “Take Two” with Alex Cohen, this time discussing the defunct boutiques and novelty shops in Los Angeles in the 70s and 80s. Click here to listen.

Alison has a passion for journalism and is currently a featured columnist for Los Angeles Magazine. If you are looking for informative materials, publicity or wish to hire Alison, you may reach her on the “Contact” page.


Welcome to Vintage Los Angeles

Alison Martino Alison Martino is a Los Angeles-based television producer, columnist for Los Angeles Magazine and lifelong resident of the city. Alison’s current social media reach is over 800,000 and growing. Her zeal for history and lifelong penchant for collecting has resulted in one of the largest collections of restaurant memorabilia, photographs, postcards, and matchbooks. Her deep knowledge of Hollywood history and personal acquaintances throughout the industry has resulted in features about Alison on ABC’s Eye on L.A., The Travel Channel, NPR Radio, The Huffington Post, CurbedLA, The New York Times, and the nationally syndicated show, The Insider. In December of 2015, she also landed on the cover of West Hollywood Magazine.

Martino’s affection for old Hollywood and her hometown’s architecture led her to create the wildly popular Vintage Los Angeles (VLA)— an ever growing photo-centric Facebook page dedicated to highlighting L.A.’s physical transformation during the 20th Century, as well as its history as the center of the entertainment industry and community. Vintage Los Angeles not only focuses on sharing photos, but also on creating an active online community. Vintage Los Angeles has 278,000 followers on Facebook, and has become a go-to site for commentary and conversation on the entertainment industry and Hollywood history.

Before starting VLA, Alison Martino produced television shows for Bravo, TV Land, A&E, VH1, Lifetime and Ryan Seacrest Productions. She spent five years at E! Entertainment Television producing the classic cult series Mysteries & Scandals, a Hollywood Babylon-esque show which focused on the flip side of fame. For her TV productions and live events, Alison has interviewed dozens of movie star legends and pop culture icons including Dennis Hopper, Jack Lemmon, Cliff Robertson, Steve Allen, Phyllis Diller, Dick Cavett, Betty White, Janet Leigh, Glen Campbell, Nancy Sinatra, Valerie Harper, The Smothers Brothers, Casey Kasem, Roger Corman, Bryan Cranston and the cast of “Dukes of Hazzard.”

The entertainment industry is taking note of the enormous audience Alison has built for VLA and her other social media outlets. To gain access to what Alison has built, Lionsgate engaged her to promote La La Land on the Vintage Los Angeles page, including red-carpet interviews at the film’s premiere. For the 2013 film Gangster Squad, Alison provided Warner Bros. her own vintage Los Angeles memorabilia. She generated a ton of buzz for the Tower Records documentary, All Things Must Pass, directed by Colin Hanks.

Alison Martino

Alison recently teamed up with the Ebersole Hughes Company to create the web series VLA TV. She is also media director for Dan Tana’s, a West Hollywood Italian eatery popular with celebrities and locals since 1964. Her passion for this historic restaurant landed her a full-time position promoting its 52 years in business.

Martino is an advocate for historic preservation of the architecture that makes Los Angeles and its surrounding communities like West Hollywood, Beverly Hills and Santa Monica unique, and for the buildings that are iconic representations of the entertainment industry. She worked to bring back the original Chasen’s Chili, helped save vintage signs on Sunset Strip and to preserve the original caricatures on the walls of The Palm Restaurant, and advocated removal of vendor carts that blocked public access to the historic Chinese Theater in Hollywood — a crusade that was spotlighted in the New York Times and Hollywood Reporter.

‘West Hollywood’ magazine feature

Alison Martino's Vintage Los Angeles 
Vintage Los Angeles is a labor of love,” Alison said. “It is a daily celebration and a historical resource that draws people from all over the world. It’s the next best thing to a time machine.”

What’s Happening with VLA?

  • Alison’s latest endeavor is co-producer of a new documentary on Jayne Mansfield titled “Mansfield 66/67, which explores the last two years of Jayne Mansfield’s life”.
  • In honor of the 60th anniversary of the LA institution “La Scala”, Alison was asked to coordinate an event to celebrate this monumental milestone. Click here to see photos from this epic night!
  • Alison was recently featured on the “Eye on LA” episode “Back to the ’80s”, giving her unique perspective of growing up in Los Angeles as teenager. Click here to watch.
  • Click here to read Alison’s latest LA Magazine articles including a feature of LA Scala’s 60th anniversary as well as an exclusive interview with Nancy Sinatra.
  • Click here to read the recent West Hollywood magazine cover story “Alison Martino: The Guardian of Old Hollywood’s History”.
  • Alison recently made another appearance on KPCC’s “Take Two” with Alex Cohen, this time discussing the defunct boutiques and novelty shops in Los Angeles in the 70s and 80s. Click here to listen.

Alison has a passion for journalism and is currently a featured columnist for Los Angeles Magazine. If you are looking for informative materials, publicity or wish to hire Alison, you may reach her on the “Contact” page.

What's Happening with Vintage Los Angeles

Be sure to stay up on everything Los Angeles by following Alison on Facebook!


A few of my favorite vintage matchbooks... ...

6 hours ago

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T.r. Nichols, Laurie Salazar and 23 others like this

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Vintage Los AngelesI just noticed I have two VILLA NOVA matchbooks. Btw, the VILLA NOVA became The RAINBOW BAR AND GRILL in 1970!2 hours ago   ·  1
Vintage Los AngelesThere's only one from New York. Can you spot it?6 hours ago   ·  3
Vintage Los Angeles6 hours ago   ·  9
Vintage Los Angeles6 hours ago   ·  9
Bob TigertLove it! Alison do you remember Thrifty's used to have coffee shops?4 hours ago   ·  4
Steve AlcornSome of ours from the 70s and 80s. These are the ones from So Cal: Club 33 Disneyland Tobacco Shop New Orleans Square Disneyland America on Parade Fiasco Imperial Bowl Chasen's Malibu Sea Lion Harlequin Dinner Theater Carmines Francois Moonshadows The Ambassador Hotel Sandcastle Smoke House The Cove San Dimas Mansion Gullivers Mr. Stox The Ranch House Pierre's Ichabod Crane's Yesterday's The Admiral's Dingy Lawry's California Center The Windsor Cafe Reni El Cholo DB Levy's Bull & Bear Chateau Canard Sagebrush cantina RMS Queen Mary 94th Aero Squadron Le Frères Taix CC Brown's Prince of Wales Grille Nantucket Light North Ranch Country Club SS Princess Louise Lawry's The Magic Castle5 hours ago   ·  3
Henrietta StathopoulosLove The Jerry Lewis one!4 hours ago   ·  1
George SchafferSome of my collection...4 hours ago   ·  1
Fredie VinsonMy folks used to have an enormous Brandy snifter full of matches from all over.... I wish I still had it5 hours ago   ·  4
David StezakerI have a big bag of vintage matchbooks I should load them up and show them5 hours ago   ·  3
Melanie ClampittGreat collection! In my day I must have had every one of these in my hand (I was smoker). Who knew to save them!!!5 hours ago   ·  1
Sean BoyleHey those are pretty neat Alison! Thanks for sharing those... 👍3 hours ago   ·  1
Bernadette SheridanThat is so cool!! :o I loved Stats when I was a kid, remember the relish tray on the tables and the partitions between the booths? ♥ oooh and The Luau, I had the smoky drink! Is that the Century Plaza Hotel second row? I swear Alison, we must have been sisters haha! ;)5 hours ago   ·  1
Steve DaytonI loved Jade West. The best Tangerine Beef I have ever had.5 hours ago   ·  1
William RickmanIf you're in the market for more, I'm currently selling my entire matchbook collection region by region. Here's my listing for Los Angeles, California and a few misc. States - including Hawaii. m.ebay.com/itm/Matchbooks-from-all-over-California-and-Various-States-/232227114584?nav=SELLING_A...4 hours ago   ·  1
Denise GaultI've been collecting for years & years.3 hours ago   ·  1
Bernadette MarieWow! Lucky you! I am a pack rat myself! Lol4 hours ago   ·  1
Jamie GripichThis is AWESOME!!!4 hours ago   ·  1
Zachary BloweMostly NY, AZ, and a couple USS Missouri WW2 matches.2 hours ago   ·  2
Barbara PotterDinos Lodge!! nice one..good find!3 hours ago   ·  1
Linda SmithWhat a great poster this would make!5 hours ago   ·  1
Bruce SnivelyI LOVE it!6 hours ago   ·  1
John PfeifferLove Dino's Lodge and Jerry Lewis2 hours ago   ·  1
Rena Dehler💗💚Jade West4 hours ago   ·  1

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